![]() Especially, TV is part and parcel of socio-political, economic and cultural aspects of human life. Mass media are the powerful institutions of public instruction. Media play a pivotal role in the life of any person. ![]() Children and Media Just like others, children are also addressed by the media content for commercial purposes. Because of its entertainment value, Television is called-Home Cinema‖. The presence of rich devices of theatre in TV makes the communication process more effective and helps the viewers in the perception of information.-It is a collective art combining the significant elements of newspapers, radio, cinema and also theatre. It is a powerful medium that has dominated the life of the people. These days watching TV has become an important activity in day-today life. It has, as Marshall McLuhan says, transformed the world into a global village. Television has brought dramatic changes in society.
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